Evaluation & Conclusion

This blog will look into how my research developed in such a way that it was able to show clearly what the evidence suggested and how I could have improved my study. I believe that my research did provide me with a conclusive ending to my report.

After undertaking research into the history of the BRITs another question and possible topic of conclusion presented itself; should the BRITs have remained un-televised as it was from 1982 to 1989? It was interesting to see my original question develop as I carried out more and more research, as although it did not change, several subsections formed, and I was able to link certain aspects such as the amount of impact the ceremony has on album sales to whether or not the BRITs should have become televised again.

One of the main examples of this was Adele’s live performance of ‘Someone Like You’, as shown below.

The reason why I focused so strongly on this one example was because the figures that coincided with it directly related to the report in a number of different ways, the most obvious of which being the staggering amount the show promoted her album and career. It also helped with my conclusion, because by showing how much televising this performance assisted the artist it proved that people now watching the show for the performances rather than controversies.

How could this case study be improved?

There are a number of errors I made when conducting my research that I would learn from if I were ever to undertake research for a topic such as this again. The first of these was my questionnaire. I only received 42 responses, and only a very low number of them actually wrote below explaining their answers. Alongside this, the online survey did not give individual questionnaire results, just the answers to each question. In the future, I would conduct surveys on the streets rather than online as this would avoid the previously mentioned problems and give a much wider range of responders.

Time was also a strongly influential factor in the writing of this report. Whilst I had more than enough time to carry out my research, circumstances with Warner and BPI proved that if I had had more time I would have been able to go into the study a lot more in depth. Although a fair amount of blame can be put down to my poor time management skills, I also expected more from Warner. They consistently avoided returning my many emails and in the end only gave me one interview when I had anticipated receiving around 4 or 5. Despite my contact telling me repeatedly that they were very busy, he did make a verbal contract with me that he would supply more than one before the 15^th of May. He did not meet this requirement, and the report suffered as a result.

Video:

http://www.youtube.com/watch?v=qemWRToNYJY Accessed on 26/05/12